The Role Of A Superintendent Within A School District

Introduction Much of this clinical experience has been examining the specific role of a superintendent within a school district. I found that the reflections as part of the weekly journal to of particular interest and benefit as I examined he â€Å"Guiding Questions† for this final synthesis essay. Interestingly, my colleagues in this course found these reflections not to be beneficial. During one of our class meetings it was noted that these were not a beneficial exercise and that reflection was not needed. To that, I would counter that reflection s always needed but it is often the easiest item to overlook. In our hectic administrative world, it is easy to become buried in Administrivia. Often we do not event take a moment to move from one crisis to the next. Reflection is the only way we can halt the inexorable march to the end. I for one, was pleased that we were asked to reflect on each week. I took this as an opportunity to examine the actions of the superintend ent and, in a risk free environment, provide my perspective on the positive or negative actions observed or experienced. Hopefully the observations and judgments in those weekly journals remain an academic exercise and not a communique to my superintendent. As I re-read the journal entries and focus them with the lens of the guiding questions, I have some final thoughts about my qualifications and idiosyncrasies that may come into play if ever I was afforded the honor of being a superintendent. WhatShow MoreRelatedThe Challenges And Issues Facing Schools1225 Words   |  5 Pageschallenges and issues facing schools are becoming more complex subtle to address. There is a tendency towards school board members seeking to advance personal interests and agendas on the board’s decisions which has enhanced the instances of conflicts of interest and controversial issues in many schools. The distinction between the roles and responsibilities of the board members from those of the superintendent has become blurred, making it essential that superintendents make decisions that enableRead MoreLeadership Styles Assignment Essays1251 Words   |  6 Pagesï » ¿ Assignment: Leadership Styles in the School Setting Karen Williams Grand Canyon University: EDL 812 March 2, 2015 Introduction The role of a superintendent is compared to that of an orchestra conductor (Domenech, 2009), and for good reasons; the many hats worn by this one person in the performance and leadership of the school district. He/ She guide an exemplary vision towards a performance goal and serve as a model for leadership, and embodyRead MoreReflective Writing: Assignment Two. Recently, The Superintendent973 Words   |  4 PagesReflective Writing: Assignment Two Recently, the superintendent of the school decided to retire after serving eighteen years in the district. As the former superintendent, he single handedly hired nine of the fourteen building administrators, and likened himself to that of a corporate manager. He believed that the district’s success was his responsibility, and that he alone was to credit for the formation of unified administrators, and policies. Upon his retirement, the Board of Education conductedRead MoreThe Organizational Structure Of Schools, School Districts, States, And The Federal Government976 Words   |  4 PagesDescribe the organizational structure of schools, school districts, states, and the federal government. The superintendent is the overseer of an individual school district within each state. The school district vary by sizes in each state and have their own administration, instructional, financial, and clerical staff. The superintendent takes orders from elected school board officials . Under the superintendent there are assistant superintendents, who are in charge of specific areas. AfterRead MoreApplying The Four Organizational Frames And How They Could Be Relevant During The Negotiation Process1303 Words   |  6 Pagescreate strategies for progress and change is a leadership skill that superintendents will use their school district as they tackle difficult issues. In their book Artistry, Choice, and Leadership – Reframing Organizations, Bolman and Deal (2003) claim that the purpose of applying the four organizational frames to work within the system is for â€Å"gaining clarity, generating new options, and finding strategies that work†. School districts are com plex because they are made up of people and people are complexRead MoreRecommendation Of Strategic Diversity Plan Essay1735 Words   |  7 PagesFaculty and Parents, As superintendent of the Dollarway School District I am pleased to announce the Strategic Diversity Plan that our diverse committee has outlined for the forthcoming school year. The intent of this plan is to create a work environment that is consistent with the communities we serve as well as developing a curriculum that will give our teachers a unique perspective and our students a better education-competitive to our neighboring school districts. With the open mind fromRead MoreJob Description Of Employee Performance872 Words   |  4 Pagesâ€Å"recruiting, hiring, assigning, retaining and supporting effective teachers who share the school’s vision/mission;† job descriptions are the first line of recruitment for the district. Time and resources are necessary to successfully, and accurately conduct a review; however it is a proactive and necessary practice by the district to: †¢ Attract candidates who believe and practice the district’s mission †¢ Seek the most qualified applicants; based on current student needs and changing educationalRead MoreThe Business Manager/Director of Education Wears Many Hats692 Words   |  3 Pagesthat the district run both effectively and efficiently. In doing so, they create a foundation that supports a solid financial operation. I would define this role as being one that maintains strategic financial plans that allows them to manage the administration of personnel functions in the school. They are also responsible for budget modelling, drawing up base budgets, provisional budges as well as final budgets. They monitor salaries and expenditure and advise the district Superintendent. It is alsoRead MoreEssay on District Budget Design1631 Words   |  7 Pagesships, balancing a districts budget has become increasingly difficult. As a school board member for the Peoria School district it is important and crucial to effective budget decision making to be educated on the school districts budget design and delegated responsibilities within the system. These decisions need to be made based on the protection of public funds and property. â€Å"The legal responsibility for such protection rests solely with the board of education in each school district† (Brimley, VerstengenRead MoreThe Importance Of A Central Office That Supports District Mission And Vision799 Words   |  4 PagesModule 6 Discussion Discuss the make-up of your central office and the ways roles are delegated in order to have a smooth running central office that supports district mission and vision. Our collective mission is ‘to nurture and educate our children in accordance with all curriculum standards to prepare them for responsible citizenship and success in life’. The district’s strategic plan was created with the community after holding several meetings with a variety of stakeholders and demonstrates

Close Reading of Hope is a thing with feathers - 1320 Words

Hope is the thing with feathers That perches in the soul, And sings the tune--without the words, And never stops at all, The language present in Emily Dickinson’s poetry is at times unclear, sometimes ungrammatical and can be found to be disjunctive. Dickinson wrote in distinct brevity, irregular grammar, peculiar punctuation and hand picked diction. Her poems were written in a circular manner, where she took the reader to one place and them swept them back to the beginning always relating one metaphor to the next. Dickinson was an intimate person throughout her life, and her poems reflect that lifestyle. Like her poems, she was never quite figured out. Dickinson wrote not for the audience to understand but for her own self†¦show more content†¦Hope is birdlike in a sense that it sings all day without expecting anything in return. Hope is simply there waiting for someone to cease it. â€Å"And sings the tune--without the words,† in this line Dickinson once again takes the reader from the imagery of a bird to the feeling that hope brings to the world. She writes that hope sings the tune, making the reader see and hear the bird sing a song. Then she brings the reader back to an unclear version of that image when she writes, without the words. It is as if she wanted the reader to imagine a bird with all its freedom and happiness in its song, and then takes it all back and brings the reader to their own idea of hope. Dickinson also chose to make it clear that hope sings without the words because hope isn’t meant to speak, but to inspire and light the way for new beginnings. Without words, the tune is less definitive and not restrained to our own vocabulary. Dickinson, much like most humans, had trouble communicating their emotions orally. Because of his I believe that Dickinson chose to clearly express that hope sings without words. Humans are restricted by the connotations and definitions that words carry. However, birds aren’t restricted by words, they keep chirping their tune without a care. Dickinson conveys the sense of freedom that hopes delivers without any strings attached. Hope will remain in one’s life singingShow MoreRelatedThe White Heron By Sarah Jewett1496 Words   |  6 Pagesleft home and climbed up to the top of the huge tree, she saw the â€Å"white spot of him like a single floating feather comes up from the dead hemlock and grows larger, and rises†¦ The white heron cries back to his mate on the nest and plumes his feathers for the new day† (23), which is a personification that makes the white heron lively with human thoughts. White color is related to brightness, hope, peace, love, and happiness, and indirectly connects to the purity of the nature. Moreover, some word choicesRead MoreThe Five Stages of Grief in Edgar Allan Poes Poem, The Raven802 Words   |  3 PagesGrief is one emotion that everyone is familiar with. One of the reasons why people grieve is because it is a reaction to the loss of a loved one, a family member, or a close friend, however, everyone deals with grief differently. When a person is grieving he/she goes through five stages: Denial, anger, bargaining, depression, and acceptance. It can take very long for someone to reach acceptance. Sometimes, people don’t go through all five of the stages. There is one man who practically wrote theRead MoreI Am Working With Mario Vargas Llosa Essay1676 Words   |  7 Pagesthat he needed to be recognized by the Swedish Academy. In fact, when he won the award, the Swedish Academy referred to him as a â€Å"divinely gifted storyteller.† It is why the book represents more to me than just a simple piece of literature. The thing about translation is that it can be so subjective. Every translator does something differently. For example, some people would say to me that if you encounter something untranslatable, skip it, at least that is what the English translator of Tolstoy’sRead More True Feelings in Billy Collins Taking Off Emily Dickinsons Clothes1254 Words   |  6 PagesCollins says, â€Å"of course, I cannot tell you everything† (29), which makes sense because of he told people what he was really thinking about, then society would consider him taboo, his mother would be horrified, and his father outraged. So he leaves things as they are, with everyone thinking that Dickinson is who he is after, not his mother. Also, â€Å"the way she closed her eyes to the orchard† (30) shows how she is scared by being so helpless and maybe how repulsed she is by Collins, or at least hisRead MoreA Poem Comparison of Donnes Anniversary and Jennings One Flesh1991 Words   |  8 Pagesu se form, structure and language to present their thoughts and ideas. You should make relevant references to your wider reading in the poetry of love (40 marks). John Donne’s ‘The Anniversary’ is all about the love the theoretical narrator and his object of love share. A year has passed, and everything has grown older, drawing closer to their end. In contrast, the one ageless thing is the unchanging love the poet shares with his lover. Although their bodies will be in separate graves when they dieRead MoreOf Mice and Men: Explore Your Response to Curleys Wife1423 Words   |  6 Pagesisolation and loneliness, for example, can be related to her in some way. To an extent, she can be blamed for the terrible outcome of events, although technically, she is no more culpible than any of the other characters for what happens. The first thing that struck me about Curleys wife was that we never find out her real name. Without exception, she is always referred to in direct relation to Curley. I find this to be very important for a number of reasons. Firstly, it suggests Curleys possessiveRead MoreTry to Praise a Mutilated World by Adam Zagajewski1946 Words   |  8 PagesMutilated World by Adam Zagajewski, the point that the speaker is trying to get across is that one must learn to accept or praise the faults of the world, to see the beauty to help heal the mutilated world. We as a society must remember the good things when times begin to get arduous. Zagajewski uses repetition with the phrase Praise the Mutilated World, and each time the phrase is written, it means something completely different because of the tone that is being used and the urgency that is beingRead MoreEssay on Jay Gatsby’s Dangerous Illusions in The Great Gatsby1253 Words   |  6 PagesJay’s Dangerous Illusions in The Gr eat Gatsby      Ã‚  Ã‚  Ã‚  Ã‚   America is a land of opportunity and hopes and dreams can become reality. The American Dream consists of the notion that the struggling poor can achieve financial success through hard work. F. Scott Fitzgeralds novel, The Great Gatsby, puts this premise to the test while also warning against the dangers of believing too passionately in any dream. The central character, Jay Gatsby, proves a tragic hero who succeeds financially but failsRead MorePersonal Experience: A Social Pyschology Class1159 Words   |  5 Pagespsychology has helped my understanding of what is going on in the world around me. As a psychology major, I’m intrigued to see each new concept present in my life somewhere. Coming to college allowed me to be around a lot more people and to seek out the things that Im learning. Being a freshman, I am similar to everyone in their first year of college in my attempt to try to find myself and make new friends. However, â€Å"finding yourself,† seems like a nearly impossible task for someone like me because ImRead More Mother-Daughter Communication in Amy Tans The Joy Luck Club 2567 Words   |  11 Pagesto live an American life in that they would not be discriminated against or have any sorrow in their lives.   In short, they wanted their daughters to avoid the sorrow and tribulations they had themselves experienced in life.   If this was the only thing they wished for their daughters, it would not be difficult to achieve.   Unfortunately, the wishes of the mothers had a catch to it.      Ã‚  Ã‚   That catch was that they wanted their daughters to exhibit the wisdom, strength, and respect that they

The Life of Catherine the Great, Empress of Russia Book Review Free Essays

The Life of Catherine the Great: Empress of Russia By Carolly Erickson The Life of Catherine the Great is a 400-page book written by Carolly Erickson that details the interesting life of Catherine. The book was published in 1994 and printed by St. Martin’s Press in New York. We will write a custom essay sample on The Life of Catherine the Great, Empress of Russia: Book Review or any similar topic only for you Order Now Readers are able to purchase/check-out this book in a hardback copy with the ISBN of 0312135033 and also a paperback copy with an ISBN of 978-0312135034. The book features a full-length photo of Catherine in her royal attire on the front cover of the book. Erickson begins the novel about Catherine, born Sophie, when she was a young four-year old girl. From the beginning of the book, she gives an account of Catherine the Great’s life chronologically. Erickson used primary sources to collect information on Catherine and even used several autobiographies that were written in French by Catherine herself from different periods in her life. From these memoirs, Erickson was able to interpret that Catherine was a full-bodied, educated, lovable, woman who was born to a German family and occupied prestigious titles early on into later stages of her life. Carolly Erickson performed rigorous research and provided some of the most intimate details about Catherine from Russia. Erickson spent much time interviewing different informants (diplomats, guards, foreign visitors) and quoting material from journalists and others’ journals. With this particular book, a reader will definitely get a well-written biography of this infamous historical figure and learn a great deal about the times of Russia as well as unknown information about Catherine. This book was intended for readers that wanted to get a better grasp of Catherine the Great, but also can be an appealing piece of work that is out of the ordinary for readers not quite familiar with Catherine. Erickson made sure to capture her audience’s attention with the intriguing facts of Catherine’s being and managed to bring Catherine’s character to life. Catherine the Great of Russia was rumored to have been a crazy nymphomaniac believed to have had a hand in her husband’s murder. Erickson made an effort to dissolve her tarnished image and uncover who Catherine really was. She was very empathetic regarding Catherine’s reputation. Erickson discussed how Catherine dressed and her attitude. She explained how she married a duke at the tender age of 14 and how their marriage was troublesome. She also mentions how charming and intelligent Catherine was and provides insight on how she made helpful changes to Russia; but very little was written about how she ruled as Empress. Erickson demonstrated Catherine’s strength and willpower to rule without the presence of a man. Readers are definitely provided a vivid description of what is occurring so much that they will more than likely feel they were present during these times. Erickson reveals Catherine’s insecurities, downfalls, yearn for love and inevitable sorrows but also commends Catherine’s accomplishments that gained her fame and allowed her to become one of Russia’s renowned leaders. Overall, I enjoyed reading the book and discovered pieces of information that usually would not be mentioned in a traditional history class. I felt that the book was interesting in the very beginning and the middle until I reached the end. I was bored beyond tears and could not believe this was the same book that I started out reading. Aside from my anticipation that the ending would be just as exciting as the beginning, I learned that the book wasn’t as interesting because Catherine no longer wrote memoirs or autobiographies once she became an empress; which was closer toward the end of the book. The author, Erickson, obviously began reaching once she ran out of Catherine’s material. Because the focus of this book was personal, I feel that it would be useless if it was used as an educational tool. I feel that it should be recommended primarily for personal enjoyment. Therefore, I wouldn’t suggest this book to a Russian scholar, to someone who was interested in the politics of Russia, or to someone that wanted heavy details on other aspects of Catherine’s rule. Erickson is a great writer and an expert on writing biographies. I felt that she constructed The Life of Catherine the Great well, but I feel that she should be more conscious of making sure to keep her audience’s attention all the way to the end. It was a letdown and I struggled to finish the book because my interest diminished greatly towards the end. I also feel that, in the future, she should focus on all aspects of a person’s life rather than just the personal details in order to receive a well-rounded assessment. Instinctively, I admired Carolly Erickson for her dedication in finding first hand information on Catherine the Great (which wasn’t much) and putting together a well-written account of her life. How to cite The Life of Catherine the Great, Empress of Russia: Book Review, Essays

Brand Philosophy free essay sample

The brand NEWE was created and nowadays follows the aim to show women’s beauty and sharm. Main goal of the brand is to make all possible efforts to find a solution of women skin troubles. Another strategy of the company is to make female skin more shiny, bright and beautiful. Mission The new formulation and one of high-priority goals of the company is to deactivate skin energy and make it looks full of life and shine through new innovations technologies developing. NEWE is making everything possible to product advanced cosmetics using delicate CGMP construction process. This process not only provides skin with natural ingredients but also based on only natural ingredients taken from clean environment. Science from nature NEWE is trying to bring skin technologies closer to life science and step by step taking the direction to ideal skin. Based on human efforts, natural ingredients and innovative technologies NEWE is heading to beautiful future. With outstanding progressive ideas and innovative strategies NEWE provides the skin’s beauty all women dream about. 6. NEWE’s procedures and effects Lightening Snow whitening (basic) Whitening (BB) Ultraviolet rays block Time lock (BB) Time lock (Basic) Golden label deluxe Gold therapy Wrinkles removal amp; anti-wrinkles therapy 7. NEWE’s procedures description amp; special features Name of the procedure | Skin type| Product formation | Skin problems available for care | Functions| The special features of the procedure | Gold label deluxe| All skin types| Toner, emulsion,essense,cream| Lack of elasticity,fine wrinkles, laugh lines| Wrinkle therapy| 1. Contains of 99% pure gold 2. Moistureamp; anti-ageing effects 3. Soft texture, high consistence of nutritions| Snow white| Oily ,combine skin| Serum, cream, spa-solution, BB cream| Lack of moisture, freckles, blemish, dark skin| Lightening, BB (2 phases)| 1. effect of 7 red moisture amp; whitening effect 2. Light texture, easy using 3. Purslane, white birch active extracts therapy | Time lock| Dry skin| Serum, cream, eye cream, BB cream| Lack of elasticity,fine wrinkles, laugh lines, deep wrinkles, skin troubles | Wrinkle therapy, BB (3 phases)| 1. Contains of pea ’s protein (stem cell culture medium) 2. Contains of bean’s fermentation extracts 3. Texture full of nutritions, moist using| Gold therapy | All skin types| Serum, cream| Dark skin, lack of elasticity, fading skin| Wrinkle therapy amp; lightening (double effect)| 1. Contain 99% gold components2. contains of caviar extracts 3. providing a moisture from chell | 8. Skin care amp; solutions for different age groups Age group 25-30 1. After the age 25, skin begins to decline energy and ageing process slowly starts (especially in the case of marriage, pregnancy and birth of children life style on the whole changes a lot, what influences on skin condition). 2. Fine wrinkles, laugh lines appear. 3. A tendency of decrease skin energy and elasticity. 4. Skin becomes tighter, and wrinkles near mouth zone become more visible. 5. Although consistence of oil/moist in skin almost the same with 20-25 age group, it’s a time when skin can change its type unexpectedly. Problem amp; skin care Problem: 1. Although there’s no big difference with 20-25 skin condition, due to cases of pregnancy amp; birth of children a state of skin begins to change. Care: 1. Choosing cosmetics which suits the skin type, protecting skin and keep the necessary moisture balance. 2. Paying attention on protection skin from ultraviolet rays and other outside impulses. 3. Taking care of skin using lightening cosmetics in case of fine wrinkles, laugh lines appearance. 4. Amount of serum secretion at eye, mouth, cheek zone begins to decrease, so face expression wrinkles should be taken care especially. ADVICE NEWE SNOW WHITE LINE! 9. Skin careamp; solutions for different age groups Age group 30 Skin condition 1. The state when stability of the skin is fold most. 2. In comparison with 20-s ageing process visible more, but due to continuous hormone secretion and stable life style most balanced skin condition 3. Decrease of skin elasticity, skin becomes pigmented easily, fine wrinkles, laugh lines appear. 4. Metabolism and all skin reactions become slower; as a result sebum secretion declines also. 5. Skin looses shine and gloss, becomes coarser, the moisture level decrease. Problem amp; skin care Problem: 1. Skin becomes dryer, and oily skin troubles decrease. 2. Increase of fine wrinkles, laugh lines and other troubles connected with ageing process (time, when people pay more attention on ageing process). Care: 1. 0 age is the time when metabolism retards, so to expedite circulation of the blood everyday massage and packs (should be used 1-2 times a week) are necessary measures. These procedures activate an energy stream in the skin, making it vitalized. 2. The people, who feel their skin more tight and dry than before, should include essence using in their everyday life and keep the moisture level balanced all the time. 3. To prevent skin vaporization nutrition cream should be used contin uously both with eye cream against eye wrinklesamp; laugh lines. ADVICE NEWE TIME LOCK LINE NEWE GOLDEN THERAPY LINE 10. Skin careamp; solutions for different age groups Age group 40-50 Skin condition 1. Ageing process becomes more and more visible and fast, wrinkles appear not only at eye-mouth zone but at other parts of face 2. Time when skin becomes dry and the dryness is visible also. 3. Skin blemish swells, skin looks tight and coarse. Problem amp; skin care Problem: 1. Ageing of the skin becomes clearly visible, sebaceous glands’ function becomes worse, dermis structure and connections go off, skin elasticity decreases rapidly. Care: 1. Paying a lot of attention on prevention of skin dryness amp; and the loss made by ageing process, choice of high-nutrition cosmetics. 2. Use of preventing ageing process products, providing special care except of the used every day. 3. Use of packs bringing new energy to the skin; regular massage. 4. Use of plowshare cream and anti-wrinkle cream together. ADVICE! NEWE GOLDEN LABEL DELUXE LINE NEWE TIME LOCK LINE 11. Golden Label anti-ageing Providing skin with 99% gold happiness for skin! Providing of 99% gold peptide Adenosine tested by Korea Food amp; Drug Administration Anti-wrinkle components amp; ingredients 12. Golden Label anti-ageing Pure Gold 99 % * Pure gold used since Middle Age Era to prevent ageing-processes, it congenial with the body, there is no corrosion, doesnt cause allergy; it’s expedite cell revival effects and famous all over the world by detoxification the poison, a wispy beard, sterilization and lightening effects. * Adenosine- the effect of wrinkle-removal tested and proved by Korea Food amp; Drug Administration. Due to ingredients effective both at preventing wrinkle and their removing at the same time. * Peptide gets fast absorbed by skin fast; due to outstanding anti-wrinkles effect fully moisturize dry amp; dark skin, providing it with necessary nutritions. 13. Golden Label anti-ageing NEWE GOLDEN LABEL DELUXE TONER 150 ml From the very moment of touching the skin, toner provides it with gold extracts and leaves the feeling of moisture due to synergy of nutritions and collagen. Toner keeps skin elastic, clean and full of energy, preventing wrinkles at the same time. NEWE GOLDEN LABEL DELUXE EMULSION 150 ml Due to the synergy of ingredients (gold, peptide and collagen mixed in optimum proportions) mild emulsion keeps skin clean, elastic and fresh. NEWE GOLD LABEL DELUXE ESSENSE 150 ml Luxurious enrich essence consists of 99% gold extract and collagen remove all skin and turn it back to the young age times. NEWE GOLD LABEL DELUXE CREAM 50 g Luxurious cream deeply provides skin with necessary nutritions, bringing loose skin to life, and return dry skin into energetic, full of elasticity one. 14. Snow White _ whitening Due to the complex of arbutin and 7 – red extracts makes skin bright and shiny immaculately. Arbutin – lightening component, effect was tested by Korea Food amp; Drug Administration. Moisturizing factor – sap of a white birch, puslane extract * 7-RedConcentrate – tomato, rose, camellia seeds, rubus coreanus fruit, rooibos, safflower seeds, peach complex of 7-red ingredients. 15. Snow White _ whitening Arbutin the ingredient was tested and proved by Korea Food amp; Drug Administration. Due to comprised whitening components lightens pigmented skin and makes it clean immaculately. -Red components – comprising effects of 7 red plants ingredients, this complex prevent skin from oxidation, control moisture balance and brings skin to the best condition, making it healthy and bright. Sap of a white birch, puslane extract – protects skin from outside irritations, provides necessary moisture and makes skin bright, resilient and smooth. 16. Snow White _ 7-Red Complex 1. Rooibos – lightening effect, skin troubles prevention effect Anti-oxidation effect, powerful skin protector 2. camellia seeds – makes skin soft and smooth, protects from anti-oxidants; Makes crumbly and flaky skin healthy . rose flower – powerful effect of skin regeneration, brings fresh feeling Heals skin itching, inflammation, recovery effects 4. Oil of safflower seeds – outstanding plowshare; source of vitamin E 5. rubus coreanus fruit powerful effect of skin regeneration, brings fresh feeling; Heals skin itching, inflammation, recovery effects 6. Tomato Anti-oxidation effect; acne sterilization effect 7. Peach – prevention of skin dryness; brings the immunity to damaged skin; activate blood circulation and improve cell structure of skin 17. Snow White _ whitening NEWE SNOW WHITE SERUM 40 ml Serum permeates into the skin fast and deep, providing lightening effect. Enrich luxurious serum makes skin clean and bright. NEWE SNOW WHITE SPOT SOLUTION 20 ml Snow white spot solution is a product created for using at parts of skin with especially intensified pigmentation; controls the amount of melanin bringing pureness and shine to skin. NEWE SNOW WHITE CREAM 50 g Cream consists of whitening ingredients, richly provides skin with nutritions and moisture. NEWE SNOW WHITE BB CREAM LIGHTENING, SPF 40 PA++ 2 PHASE COSMETICS 40 ml Due to high level of outside factors protection 2 phase effect cream blocks ultraviolet rays 2 times more effective, prevent skin damage and keeps the tone of skin smooth and natural all day long. 18. Time Lock _ anti-ageing â€Å"Adenosine complex and proteins of pea – solution, bringing liveliness and juvenility to skin† Adenosine – wrinkles removal effect proved by Korea Food amp; Drug Administration. Moisturizing Factor – bean’s fermentation ingredients; sodium hyaluronate. HYDROLYZED PEA PROTEIN – pea’s proteins 19. Time Lock _ anti-ageing Adenosine Wrinkle removal effect proved by Korea Food amp; Drug Administration. Adenosine removes all kinds of wrinkles (from fine wrinkles, laugh lines till deep wrinkles) and brings energy and elasticity to fading skin, rejuvenating it. Pea’s proteins The proteins are segregated from pea and then after refining process and enzymatic treatment liposome initiate a reaction on peptides of small molecular size what improves stem cell activity. Vitamin Sodium hyaluronate Protects skin and keeps it smooth and healthy; Keeps skin moisturized all day; controls the moisture level richly. 20. NEWE TIME LOCK SERUM 40 ml Fast absorbing serum, which deeply fills skin with elasticity, removes different types of wrinkles and makes skin resilient and fresh. NEWE TIME LOCK CREAM 50 g Cream consist of enrich various nutritions which get absorbed by skin fast and prevent dryness. Product also protects skin from outside damages and makes it look healthy and calm. NEWE TIME LOCK CREAM 20 ml Protects sensitive skin near eye zone gently, provides it with moist and nutritions, prevents eye wrinkles and makes skin at eye zone look resilient. NEWE TIME LOCK PREMIUM BB CREAM SPF 40PA++, WRINKLES, LIGHTENING 3 PHASE EFFECT 40 ml Due to high level of ultraviolet protection SPF 40 PA++, lightening effect and wrinkles remove effect 3 phase effect BB cream regenerates damaged skin, keeps skin moisture, healthy and beautiful for a long time. 21. Gold Therapy _whitening amp; anti-ageing ‘’ 99% pure gold, EGF, caviar, peptides –skin becomes a masterpiece† Gold therapy Gold – 99. 9% pure gold Arbutin Adenosine – adenosine, anti-wrinkles components, arbutin; lightening effect proved by Korea Food amp; Drug Administration. Caviar – caviar extract 22. Pure gold component Gold is known around the world as an absolutely harmful component makes skin bright and fresh. It removes endotoxins and skin waste products, prevents different skin troubles and rejuvenates skin deeply. Caviar Caviar is well-known as one of the top 3 world delicacies. Its extract richly brings nutritions to skin, provides it with elasticity and keeps soft and beautiful. Arbutin Adenosine Lightening effect proved by Korea Food amp; Drug Administration. As anti-wrinkles components Arbutin and Adenosine relieve skin pigmentation, makes skin clean and smooth, remove all types of wrinkles and provides skin with energy and elasticity. 23. Gold Therapy _ whitening amp; anti-ageing NEWE GOLD THERAPY SERUM 40 ml Comprising components of gold gel-type serum gets absorbed quickly even by deep parts of derma, has a lightening effect and makes skin more shiny and bright. NEWE GOLD THERAPY CREAM 50 g 2 phase fast absorbed anti-wrinkles cream, which provides skin with nutritions and moist, making it smooth, soft and beautiful.

Extended Definition free essay sample

What now is looked at as a positive word was once viewed as a negative word. The word â€Å"brave† has completely changed and has transformed its way that it has been perceived throughout history and now in society today. When one hears the word â€Å"brave† today they think of the act of being â€Å"brave† or one being â€Å"brave†, but back then â€Å"brave† was not seen as a positive word like the way it is viewed now in days. In the late 1580’s the French perceived the word â€Å"brave† to be something completely different. The word â€Å"brave† came from their word bravade which means, â€Å"Bragging, boasting† ( Online Etymology Dictionary). Not only did â€Å"brave† have a negative connotation back then but it also signified cowardice, which is also a negative word. Like the French, the Italians also had a meaning of the word â€Å"brave† which was also a negative perception. In the 1590’s the word â€Å"brave† was used to describe a person as a â€Å"desperado, hired killer†( Online Etymology Dictionary) Similarly to the Italians, in medieval Latin â€Å"brave† meant, â€Å"cut throat villain†. We will write a custom essay sample on Extended Definition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, one must understand that this is the same word â€Å"brave† that we still use today, but the meaning has completely transformed itself and now instead of having that negative connotation it now has a positive one. Many people do not realize that words we use today used to have a completely different meaning and used to be used in different ways. The word â€Å"brave† as discussed before used to have a negative meaning unlike the usage of the word now. Today people understand the word â€Å"brave† as, â€Å"A courageous persons; to challenge; to make a courageous show. This word now only has a positive meaning and is something good to be called, but back in history no one would ever want to be called brave because back then it meant nothing but bad things. The word â€Å"brave that we use now evolved from the word â€Å"bravo† from Italians meaning which in an exclamation; brave bold, originally wild savage. The more modern meaning, which means t he same thing is , â€Å"possessing or displaying courage or to be commended for acts of courage or â€Å"bravery† being â€Å"brave. † Even though a meaning may have completely evolved into something different, the same word has always been around. Throughout history we have used many words that seem to have just disappeared over time, but the truth is that most of the words we used way back when we still use today, the only difference is that the word may have changed from the way it used to be pronounced. Not only has the pronunciation of words changed, but more drastically the meanings of the words have changed even more. The word â€Å"brave† was once a negative word that no one would ever want to be known as or described as, but in today’s society â€Å"brave† means nothing but positive things. The way one perceives a word can drastically change the way everyone perceives the word, as well as, the way the word is used. History changes every step of the way and the words that were once you are still being used today even though one may not realize this due to the detentions and the way the words are now being used compared to how they use to be used back then. Online Etymology Dictionary. Online Etymology Dictionary. N. p. , n. d. Web. 12 Mar. 2013.

Grad. Student Essay

Grad. Student Essay Grad. Student Essay Tracey Renee Paxton 3700Kingwood Drive #2523 Kingwood, TX 77339 713-530-9807 TrPaxton81@gmail.com Objective * Seeking to obtain an opportunity where I utilized my earned degree; while looking for a challenging position in the field of human service where I can maximize my skills in an effort to help others help themselves; thus give back to the community. * Areas of Strengths Skills * Communication: Oral Written Case Management * Customer Service Proficient with Internet Explorer, Excel and Microsoft Word Mentoring Currently studying Spanish to become bilingual * Team Building Education Sam Houston State University – Huntsville, TX Bachelor of Arts in Criminal Justice - May 12, 2007 Employment History Logan’s Roadhouse February 2012 – Present * Provides customer service as server/waitress * Knowledgeable of menu and food items which enables suggestive selling and up selling * Operations of closing of business Victoria’s Secret, Sales Associate-Cashier November 2010-February 2012 * Assisted with customer relations and excellent customer service * Awareness and knowledgeable about products, new items, sales and promotions * Promoted new products by using suggestive and persuasive selling techniques National HME, Customer Representative June 2009- November 2010 * Responsible for placing and receiving orders for medical equipment for patients and hospices * Responsible for providing excelling customer service via telephone correspondence, filing, weekly timesheets and any other duties as assigned Sheldon ISD, Substitute Teacher October 2007-June 2009 * Responsible for carrying out the teacher’s duties in her absence and or providing assistance to teacher as needed * Assisted students with assignments and behavior

Forensic Science Case Study Example | Topics and Well Written Essays - 6000 words

Forensic Science - Case Study Example Since his execution, his parents and relatives have been striving to show the world the misuse of justice evident in the case because they still trust that their son was not guilty of the crime. Various articles and books have been published with respect to the case of James Hanratty, with some supporting the fact that Hanratty was not guilty following their investigation and the medical reports that were using the DNA of the victim and those of the deceased. For one to better understand the investigations and the trial that was conducted on Mr. Hanratty, it is essential to consider the criminal record of the individual prior to the case that led to his death. It can be retrieved from the criminal accounts of Hanratty that by the period when he was found guilty of murdering Michael Gregsten, he has already been convicted of four crimes that were linked to motoring offences and minor theft such as housebreaking. In atatininig seventeen years of age, Mr. Hanratty appeared before Harrow Magistrate for taking someone’s motor vehicle without authority, and also driving a vehicle without insurance or a driving license. Such led to Hanratty being introduced to psychiatric treatment at the Portman Clinic where he was treated as an outpatient. At the age of eighteen years, Hanratty appeared before the court at the county of Middlesex Sessions where he was found guilty and sentenced to two years of imprisonment due to breaking in into someone’s house and stealing some property. After the release of the release, his father opened a window cleaning business to help me keep away from crime. However, at the age of 20 years, five months after release from Wormwood Scrubs, he was sentenced for six months due to a variety of crimes associated with motor vehicles and driving without a license. However, he was released after four months, but later he was convicted of car theft when he was

Why do Marian sites become pilgrim shrines Essay

Why do Marian sites become pilgrim shrines - Essay Example is that Marian sites, those places where it is held or believed that a Holy Christian supernatural presence, that of Mary, Mother of Jesus, has revealed itself, soon become sites to where an influx of people travel on a regular basis satisfy their need for a religious experience. They are, too, sites that take on a significance in the iconology and doctrine of the Catholic Church; and this document will attempt to explore the reasons why Marian sites become pilgrim shrines for the various groups and individuals who make pilgrimages to those places. Considering for a moment one of the modern day sites, Medjugorje, a place where, in June, 1981, six young teenagers reported to villagers and local church authorities their shared experience taking place atop a hill located near their village. The experience the children reported was that of having seen the vision of the Mother of Jesus, the Holy Mother of the Catholic Church, Mary, atop the hill where, dressed in a veil, she â€Å"hovered† initially advising the children to pray for â€Å"personal and world peace, payer, faith, conversion Christianity, fasting, penance, and the necessity of praying the rosary to avert world disaster.†Ã¢â‚¬â„¢.1 A simple enough message, â€Å"pray for peace,† which, in June, 1981, could be interpreted to apply to any number of current world events, but at the time, at the forefront of international concern, in 1981, was the subject HIV/AIDS, the disease that has yet to be cured today, and that since that time spread and devastat ed populations around the world regardless of the socio-economic status of those populations.2 1981 marked the year that Lady Diana Spencer would wed England’s Prince Charles, subsequently becoming the Princess of Wales and, after that, one of the most influential and controversial figures in the royal family.3 And while there was no shortage of events about which to be concerned or that would call for prayers of peace in 1981, there would come to be, some 10

Evaluate the advantages and disadvantages of technological change for Essay

Evaluate the advantages and disadvantages of technological change for business - Essay Example The advantages of modern technology like time and money savings are traditional reasons for business entities as they make decisions in implementing new technology in the workplace (Jones, 2011). The nature of capitalism in the economy where there is a need to maximize profit would generally motivates business entities towards that direction (Brigham, & Ehrhardt, 2010; Khan & Jain, 2007). It is not hard to see the savings in money and resources accomplished by automating some part of the business operations. The market is also a product of innovation and people or customers would always go for those advertised benefit of new products arising from new technology. These business decisions are however not without negative consequences. Every employee would get replaced by machines as a result of changing technology but this could actually be adding to the rising levels of unemployment. This may be partly the dilemma that has actually affected the United States and the United Kingdom. To have this kind of unemployment level of above 5% when these countries are supposed to be ahead in economic development may be partly explained by the conflict by the need for companies to be profitable or having more revenues than costs which can actually be done by controlling the cost of labor. However the unemployment problem may actually be a greater problem in terms of consequences of the business decisions to go for more profit and more wealth for stockholders (Correia, et al 2007; Van Horne & Wachowicz, 2008). Who will buy the products produced by these companies if people who will consume them ultimately have no purchasing power because of lack of employment to provide them means like income to empower them? This is therefore a case of profit maximization that could be creating a greater social problem. Not all the technology that may promise to reduce cost will be beneficial to business in the long-run. Will

The role of testimonial advertising in Fmcg sector

The role of testimonial advertising in Fmcg sector In todays intensely competitive, rapidly changing and highly complex environment characterize by diminishing customer loyalty, the need to be market -focused and customer centric is more critical and is gaining importance than any other time in past. Testimonial advertising is usually very effective and is frequently used. It is basically a promotional  method  in which one or more  testimonials  from satisfied  customers  are used. The satisfied customers may be well know or famous personality or may be a common customer. The statement of men and women who are well and favourably known in society tend to influence others in the community to buy a particular product or article which others have used successfully. Hence, the main purpose of the study is to understand the effect of this type of adverstising on FMCG industry. 1.3 SIGNIFICANCE OF STUDY The study will help to understand the impact and the importance of testimonial advertising as a marketing tool in FMCG sector. CHAPTER 2 LITERATURE REVIEW 2.1 What is Advertising Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It is the business which draws the attention of public to goods and services. The product name is generally included in advertising. It also explains how that product could prove to be beneficial to the consumer. Advertising helps in persuading a target market to purchase or to consume a particular brand. It serves to communicate an idea to a large number of people. It attempts to convince a group a people to take some certain action. It is a type of communication who aims at informing potential customers about products and services. Commercial advertisers main aim is to increase the consumption of their  products and/or services. This can be done through branding. Branding includes the repetition of an image or product name in an effort to associate related qualities with the brand. Non-commercial advertisers spend money to advertise items other than a consumer product or service. These non commercial advertisers may include political parties, interest groups, religious organizations and governmental agencies.   With the rise of mass production , modern advertising came into existence. Mass media  can be defined as any media meant to reach a mass amount of people. To deliver the different and various types of messages, different types of media can be used. Traditional media such as newspapers, magazines, television, radio, outdoor; or  new media  like a websites and text messages can be used. 2.2 Advertising and its various modes Advertising is one of the important aspects which need to be considered in business. Advertising decides how much a product or service will be successful. Different mediums can be used for advertising purposes. Advertising promotes the product and services of a company and drive its sales. It also builds brand identity and also communicates changes of new product /services to the customers. Advertising has become an essential element. The reasons for advertising are ; New product introduced Sales increases Change in product line. Brand builing. There are various media which can be used for advertising based on the several reasons. Several b ranches of advertising can be made based on these criterias. The various categories or types of advertising are mentioned below: 2.2.1 Print Advertising The print advertising includes newspapers, magazines, brochures, fliers etc. The print media have always been a famous and popular way of advertising. It is the most convenient and the most commonly used way of advertising. Depending upon the area occupied by the advertisement and also the position of the advertisement like front page/ middle page etc, these newspapers and magazines sell the advertising space. It is also affected by the readership of the publications. Like for example the cost of giving an advertisement in a new and comparatively less popular newspaper will be less than the one which is more popular and has more readerships. The type of supplement also affects the price of the print ads. The advertisement in the glossy supplement costs much higher than normal paper. The problem of ads in newspapers and magazines is that they can only attract the readers eyes. It is not visible to a person who is not a reader. This problem can be solved by considering several factors: Use right-hand pages for newspaper adverts. The colour also plays an important role. The layout and the text are also very important parts of newspaper adverts. The layout may take the readers look at the main information, and the text is just to inform interested people. Print advertising is equally effective in creating an impact on the masses. But another problem that can arise is that it can address only the educated people. Even though there is a large section of people who indulge in reading newspapers or even simply browsing through the headlines and in the mean time they will take a look at the advertisement which will serve the purpose indeed.   2.2.2 Outdoor Advertising Another popular way of advertising is outdoor ads. It uses several different tools and techniques to attract the customers outdoor. The various types of outdoor advertising can be billboards, kiosks and several events organised by a company. The billboard advertising is the popular of all and grabs the maximum attention of the passers by. The kiosks promote the companys products. The companys can organize various events for publicising their product. 2.2.3 Broadcast advertising Broadcast advertising includes television, radio and the internet. Anything that can be broadcasted using digital means to a large mass comes under broadcast advertising. It is a very popular advertising medium. Television advertising has been popular since the time television came into existence. The duration and the time of the ads decides the cost of the ads. It helps when you want to give a very detailed information of the product. They have proved to have more stonger impact as compared to the others. The radio lost its importance to the new age media but it still remains the choice of the small sc ale advertisers. 2.2.4 Celebrity advertising The most effective way of influencing people is celebrity advertising Although a larger part of the audience has got immune to the varied claims made in a majority of advertisements, there is still a large part of costomers that still relies upon celebrities for advertising their products. 2.2.5 Public Service Advertising The advertising for social cause is called public service advertising. Public service advertising is a technique that uses ads to effectively communicate to the general public and make them aware about matters like illiteracy, poverty, AIDS, energy conservation deforestation etc. 2.3 Importance of advertising The main aim of any business is to maximize its sales resulting into a lot of revenue and profits for the company. Advertising helps in increasing the sales of any business. The second importance is that the product of a specific brand ends up becoming a household name. For example Coke or coca-cola is a house hold brand name. Same is the case of Pepsi. Such popular brand names have huge customer base that is loyal to the brand and continues to purchase the product for a prolonged time period. The craving to purchase and own a particular commodity only arises if people are aware about its existence. This can only happen if the product is advertised properly. 2.3.1 Importance of advertising in marketing Advertising helps in gaining a good loyal customer base. It not only markets the brand but also conveys the financial details about the brand to the customer. The details of pricing often tend to generate an interest in a persons mind. Discount offers often prove to be successful in advertising. Offers like buy 1 get 1 free prove to be quite instrumental for clearance sales etc and result into a spurt of sales. Hence, advertising plays a quite comprehensive role in marketing policies. 2.3.2 Importance of advertising in business Advertising not only just optimizes sales and product promotion but also creates goodwill of the specific brand which is an important asset. A very well known brand not only creates a good customer base but also a good ground to introduce new products under the same banner. The probability of people to buy the new product out of curiosity is very high. Once a good reputation is gained, it helps the business throughout the life time. The effect of one cause leads to the other. Advertising leads to awareness. When people are aware of the product they tend to pay attention to its newer advertisements and the probability that the person will buy the product will increase. Hence, we can say that advertising helps business gain loyal customers as well as a good platform in the entire market.   2.4 IMC Integrated Marketing Communications  (IMC) coordinates and integrates all marketing tools like avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Marketing efforts incorporate marketing mix. The marketing mix consists of the four Ps of marketing viz product, place, price, promotion. Promotion activities can be done in a variety of ways like sales promotion, personal selling activities etc. It also includes internet marketing, direct marketing, database marketing and public relations. There are various levels of integration such as the horizontal, vertical, external, internal and data integration. They all help to strengthen integrated communications. Horizontal Integration occurs across the marketing mix and across business functions. On the other hand, External Integration,, requires external partners such as advertising and PR agencies to work closely together to deliver a single solution. Integrated marketing communications includes online and offline marketing channels. By online marketing channels we mean e-marketing campaigns, programs, podcast, internet radio, internet tv etc. Whereas, billboards, television traditional radio mail order, traditional print etc come under offline marketing channels. IMC is a data driven approach whose main focus is to identify consumer insights and to develop a strategy with the right combination of channels to build a strong brand consumer relationship 2.4.1 Importance of IMC IMC requires a lot of efforts to ultimately deliver many benefits. It saves money, boosts the profits and sales of the company and creates a competitive advantage. It improves communications with the customer and helps them to move through the different stages of the buying process. This Relationship Marketing creates a strong bond of loyalty with the customers and helps in protecting them from inevitable competition. Retaining a customer for life proves to be a powerful competitive advantage. Because of its increased effectiveness, IMC helps in increasing profits.   IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC helps in eliminating duplication in graphics and photography, which can be used in advertising, exhibitions and sales literature and thus saves money. 2.5 Testimonial advertising Testimonial advertising can be defined as a promotional  method  in which one or more  testimonials  from satisfied  customers  are used. It is a very effective form of advertising. It involves statement of men and women who are well and favourably known in the society to influence other people to buy the particular product. This is usually done by speaking good and favourable things about the product to prove the handiness of the product in use. It can be done through any form of media like print, radio, television etc. However television proves to be most successful because it involves both audio and visual components. Seeing the person use the product makes us believe more than just reading or hearing about it. Very big companies use this type of advertising as a promotional method to increase their customer base and also their profits. A few examples to testimonial advertising which proved to be very successful in the recent past are- The lalitaji campaign used by Hindustan UniLiver, or the repositioning of lifebuoy, or the media strategy used by HLL for close-up, or the brand management strategy used by dabur for vatika, or horlicks by gsk, or the desh ka namak campaign for tata salt by HLL. 2.6 Importance of customer testimonials To achieve desired behavioural response, marketers use influential marketing methods like the word of mouth communications etc. Customer reviews and testimonials prove to be very powerful when it comes to advertising and especially in case of FMCG sector. They offer a sense of security in the minds of new customers and build credibility. The most challenging task is to get your customers provide you the review which you are expecting. A good review by the customer or a good testimonial is beneficial to the customer in many ways. 2.7 FMCG industry Fast Moving Consumer Goods (FMCG) goods are also known as consumer packaged goods. They range from soaps , detergents, household stuffs, accessories etc. The items are usually the ones which come in handy in regular basis.the consumption of these products is very high and is still increasing day by day. 2.7.1 What is FMCG FMCG products usually have a high turnover ratio. They are low to medium range products. It mainly deals with the marketing and distribution of consumer goods. They are required by the consumer on daily basis and hence leads to high sales. 2.7.2 Common FMCG products Some common FMCG product categories include food, glassware, paper , pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. And also soaps, shampoos, cells etc. 2.7.3 Major companies in FMCG Hindustan Unilever Ltd ITC Dabur India Nestle India Cadbury India Procter and gamble Marico Industries Britannia CHAPTER 3 DATA COLLECTION This report will be totally focusing on the FMCG companies preferences towards testimonial advertising and the effect and influence of testimonial advertising on the FMCG sector. As the advertising techniques are used for the marketing of the product so the research will be done in the area of marketing. 3.1 Data sources One of the major challenges in any research is the data collection. It is not only important to collect data but also to know how to use it. There can be two types of data which can be used in any survey Primary data Secondary data Primary data is the information collected from original sources for the first time. Primary data is usually specific, relevant and is current. Its main disadvantage is its high cost and the amout of time takes. Secondary data is information that already exits which was collected by somebody for other purposes and is now available to the researcher as a secondary source of information. It gives an overview of the market. Secondary data does not take as much time as primary data and involves less cost. Secondary data is usually collected from the documents like published articles and the Internet. But internet lacks reliability. For this report I have taken secondary data sources as a data collection method. 3.1.1 Secondary Data Sources A) Literature Review To understand the general concept of advertising and how testimonial advertising is used in FMCG sector B) Internet: to gather information regarding various types of companies in FMCG Sector. C) Newspaper: it is a good medium for disseminating information to millions of people. In Newspapers, one can see the advertisement of various FMCG products. CHAPTER 4 ANALYSIS 4.1 SWOT analysis The SWOT-model ( strengths, weaknesses, opportunity, threats) gives the internal strength and weaknesses of the company It also reflects the external factors from the market . The SWOT analysis can be described as follows 4.1.1 Strengths Well known brands are present in FMCG sector. Distribution network is good Operational costs are low. 4.1.2 Weaknesses Scope of investing in technology is low. Duplication of products of well established brands. Export levels are low. 4.1.3 Opportunities High consumer goods spending Untapped market (rural). Domestic market is very large. Purchasing power of consumer is increasing. 4.1.4 Threats Import restrictions mite be removed from domestic brands 4.2 Case study 4.2.1 Lalitaji Hindustan unilever launched lalitaji in the year a 1959. She was used for the endorsement of surf. Soon after the launch of lalitaji, surf became a synonym of detergents and powders. It remained the largest selling detergent powder for long time. Then came the launch of Nirma by Karsanbhai patel. To respond to the low priced nirma, they came up with a memorable advertising strategy. It featured a middle class housewife Kavita Choudhary.soon the lalitaji could ne identified by the people even on the streets. Overnight it gained importance. She could be seen in almost every role. Like a daughter, wife, neighbour, daughter in-law, mother. It taught us the difference between sasti cheez ans asli cheez. HLLs main target was the middle class housewives. Lalitaji clearly portrayed a strong headed and strong willed character. An ironic twist occurred and soon the common lalitaji became larger than the brand itself. But later in 1980s Nirma also launced a similar figure called deepika ji. HLL later launced surf ultra with lalitaji. And then the famous ad dhoondh te reh jaoge came in the picture. Later in the 1990s HLL was backed by surf excel. The lalitaji was now a working modern women. May be a lawyer, journalist, or a business women. What was retained was her spotless white garb.the inevitable stains was reassured by those who looked at her shopping bag surf excel hai na. Lalitaji was gone but the brand clicked the segment et again. The campaign reflected the changing role of Indian women. Surf hence became generic and many people refer to detergent as surf. C:UserssonyDesktoplalitaji_surf ad.JPG Chapter 5 Conclusion 5.1 The future of FMCG FMCG is expected to grow to Rs 400,000-crore industry by 2020. The consumption pattern of people has evolved rapidly in the past few years. The consumers are curious to experience what they have not experienced till now. The quest for the new still continues. The needs are soon getting replaced by the wants. The FMCG sector witnessed robust year-on-year growth of approximately 11 per cent in the last decade, almost tripling in size from Rs 47,000 crore in 2000-01 to Rs 130,000 crore now. 5.2 Conclusion Since the FMCG sector is expected to grow several folds in the coming years, advertising in this sector will prove to be fruitful for any company. Sales are the lifeblood of any business. Without sales there would be no business. Therefore it is very important that if a business wants to succeed, it should have good sales. Advertising helps in increasing the sales of any product. Since testimonial advertising influences the people to a great extent and leaves an everlasting impression in the minds of the customer, it can prove to be a powerful tool for advertising. It is important to study the consumer behaviour and their choices especially in FMCG industry because there are several brands as options for the customer. Since the financial risk is very low in this segment the consumers do not mind switching from one brand to the other. Hence it is very important for the marketer to know the ways of marketing and advertising its products properly. Since, advertising forms such an important aspect of marketing, its study and understanding is very important. Testimonial advertising have also helped in contributing to the improvements of the advertising strategies to a great extent.

Monster Essay -- Biography, Kody Scott

Kody Scott, also known as â€Å"Monster† for his viciousness in beating of a man and further crimes, forms a realistic and brutal picture of gang violence in America. Throughout his story, Scott views his gang participation as the only viable means of survival. Killing is done through the necessity to promote oneself in order to become an O.G., or Original Gangster, the pinnacle of gang member status and achievement. The urge to become an O.G. seems to be paramount in Scott's eyes, and he outlines his plan: first he must build his reputation, then his influence as part of his set, and finally as a â€Å"promoter† of the Crips (Shakur, 1993, pp. 14-15). By age eleven Scott's sole desire is to become a gang member of his local set, the Eight Trays. He disregards education, at one point stating how he paid no attention to his middle school teacher, focusing only on the streets and his â€Å"homeboys† as source of lifestyle and adventure (Shakur, 1993, pp. 3-4). He c learly reaches his goal, putting the entirety of his mental and physical being into being a gangster, even though it leads him to a life wreaked by violence and prison sentences. While many factors can be reported to showcase the reasons why an individual would be led to such violence, ethology remains the single most accurate theory in explaining the many facets of gang violence by showing the parallels between animal behavior and the lifestyle of gang members. Ethology also attempts to explain the violence exhibited by humans as corresponding to violence displayed by animals. For predatory animals, violence is necessary for survival and adaptation to the surroundings is vital. Genetically humans are closest to chimpanzees, which â€Å"routinely engage in murder, assassination, rape, raid... ...suit of a promoted street war and personal achievements of status and further violence. Kody Scott's tale of the street war in Los Angeles in which he witnessed and played a dramatic part in is punctuated by the reasons behind his deviant behavior and adherence to a lifestyle focused on violence. By studying the behavioral patterns of animals in ethology, the traits of predatory animals which must fight and guard in order to stay alive is the same intensity of the battle to survive in the case of Monster's reality. Each of Monster's action's proved to be founded in the culture he was born into along with his personal desire to see his acts of violence glorified. Without the drive to commit himself to a rational lifestyle, Kody is swept into the maelstrom of gang-banging, all of its twisted faculties accepted due to an equally twisted and antisocial personality.