Extended Definition free essay sample

What now is looked at as a positive word was once viewed as a negative word. The word â€Å"brave† has completely changed and has transformed its way that it has been perceived throughout history and now in society today. When one hears the word â€Å"brave† today they think of the act of being â€Å"brave† or one being â€Å"brave†, but back then â€Å"brave† was not seen as a positive word like the way it is viewed now in days. In the late 1580’s the French perceived the word â€Å"brave† to be something completely different. The word â€Å"brave† came from their word bravade which means, â€Å"Bragging, boasting† ( Online Etymology Dictionary). Not only did â€Å"brave† have a negative connotation back then but it also signified cowardice, which is also a negative word. Like the French, the Italians also had a meaning of the word â€Å"brave† which was also a negative perception. In the 1590’s the word â€Å"brave† was used to describe a person as a â€Å"desperado, hired killer†( Online Etymology Dictionary) Similarly to the Italians, in medieval Latin â€Å"brave† meant, â€Å"cut throat villain†. We will write a custom essay sample on Extended Definition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, one must understand that this is the same word â€Å"brave† that we still use today, but the meaning has completely transformed itself and now instead of having that negative connotation it now has a positive one. Many people do not realize that words we use today used to have a completely different meaning and used to be used in different ways. The word â€Å"brave† as discussed before used to have a negative meaning unlike the usage of the word now. Today people understand the word â€Å"brave† as, â€Å"A courageous persons; to challenge; to make a courageous show. This word now only has a positive meaning and is something good to be called, but back in history no one would ever want to be called brave because back then it meant nothing but bad things. The word â€Å"brave that we use now evolved from the word â€Å"bravo† from Italians meaning which in an exclamation; brave bold, originally wild savage. The more modern meaning, which means t he same thing is , â€Å"possessing or displaying courage or to be commended for acts of courage or â€Å"bravery† being â€Å"brave. † Even though a meaning may have completely evolved into something different, the same word has always been around. Throughout history we have used many words that seem to have just disappeared over time, but the truth is that most of the words we used way back when we still use today, the only difference is that the word may have changed from the way it used to be pronounced. Not only has the pronunciation of words changed, but more drastically the meanings of the words have changed even more. The word â€Å"brave† was once a negative word that no one would ever want to be known as or described as, but in today’s society â€Å"brave† means nothing but positive things. The way one perceives a word can drastically change the way everyone perceives the word, as well as, the way the word is used. History changes every step of the way and the words that were once you are still being used today even though one may not realize this due to the detentions and the way the words are now being used compared to how they use to be used back then. Online Etymology Dictionary. Online Etymology Dictionary. N. p. , n. d. Web. 12 Mar. 2013.

Grad. Student Essay

Grad. Student Essay Grad. Student Essay Tracey Renee Paxton 3700Kingwood Drive #2523 Kingwood, TX 77339 713-530-9807 TrPaxton81@gmail.com Objective * Seeking to obtain an opportunity where I utilized my earned degree; while looking for a challenging position in the field of human service where I can maximize my skills in an effort to help others help themselves; thus give back to the community. * Areas of Strengths Skills * Communication: Oral Written Case Management * Customer Service Proficient with Internet Explorer, Excel and Microsoft Word Mentoring Currently studying Spanish to become bilingual * Team Building Education Sam Houston State University – Huntsville, TX Bachelor of Arts in Criminal Justice - May 12, 2007 Employment History Logan’s Roadhouse February 2012 – Present * Provides customer service as server/waitress * Knowledgeable of menu and food items which enables suggestive selling and up selling * Operations of closing of business Victoria’s Secret, Sales Associate-Cashier November 2010-February 2012 * Assisted with customer relations and excellent customer service * Awareness and knowledgeable about products, new items, sales and promotions * Promoted new products by using suggestive and persuasive selling techniques National HME, Customer Representative June 2009- November 2010 * Responsible for placing and receiving orders for medical equipment for patients and hospices * Responsible for providing excelling customer service via telephone correspondence, filing, weekly timesheets and any other duties as assigned Sheldon ISD, Substitute Teacher October 2007-June 2009 * Responsible for carrying out the teacher’s duties in her absence and or providing assistance to teacher as needed * Assisted students with assignments and behavior

Forensic Science Case Study Example | Topics and Well Written Essays - 6000 words

Forensic Science - Case Study Example Since his execution, his parents and relatives have been striving to show the world the misuse of justice evident in the case because they still trust that their son was not guilty of the crime. Various articles and books have been published with respect to the case of James Hanratty, with some supporting the fact that Hanratty was not guilty following their investigation and the medical reports that were using the DNA of the victim and those of the deceased. For one to better understand the investigations and the trial that was conducted on Mr. Hanratty, it is essential to consider the criminal record of the individual prior to the case that led to his death. It can be retrieved from the criminal accounts of Hanratty that by the period when he was found guilty of murdering Michael Gregsten, he has already been convicted of four crimes that were linked to motoring offences and minor theft such as housebreaking. In atatininig seventeen years of age, Mr. Hanratty appeared before Harrow Magistrate for taking someone’s motor vehicle without authority, and also driving a vehicle without insurance or a driving license. Such led to Hanratty being introduced to psychiatric treatment at the Portman Clinic where he was treated as an outpatient. At the age of eighteen years, Hanratty appeared before the court at the county of Middlesex Sessions where he was found guilty and sentenced to two years of imprisonment due to breaking in into someone’s house and stealing some property. After the release of the release, his father opened a window cleaning business to help me keep away from crime. However, at the age of 20 years, five months after release from Wormwood Scrubs, he was sentenced for six months due to a variety of crimes associated with motor vehicles and driving without a license. However, he was released after four months, but later he was convicted of car theft when he was

Why do Marian sites become pilgrim shrines Essay

Why do Marian sites become pilgrim shrines - Essay Example is that Marian sites, those places where it is held or believed that a Holy Christian supernatural presence, that of Mary, Mother of Jesus, has revealed itself, soon become sites to where an influx of people travel on a regular basis satisfy their need for a religious experience. They are, too, sites that take on a significance in the iconology and doctrine of the Catholic Church; and this document will attempt to explore the reasons why Marian sites become pilgrim shrines for the various groups and individuals who make pilgrimages to those places. Considering for a moment one of the modern day sites, Medjugorje, a place where, in June, 1981, six young teenagers reported to villagers and local church authorities their shared experience taking place atop a hill located near their village. The experience the children reported was that of having seen the vision of the Mother of Jesus, the Holy Mother of the Catholic Church, Mary, atop the hill where, dressed in a veil, she â€Å"hovered† initially advising the children to pray for â€Å"personal and world peace, payer, faith, conversion Christianity, fasting, penance, and the necessity of praying the rosary to avert world disaster.†Ã¢â‚¬â„¢.1 A simple enough message, â€Å"pray for peace,† which, in June, 1981, could be interpreted to apply to any number of current world events, but at the time, at the forefront of international concern, in 1981, was the subject HIV/AIDS, the disease that has yet to be cured today, and that since that time spread and devastat ed populations around the world regardless of the socio-economic status of those populations.2 1981 marked the year that Lady Diana Spencer would wed England’s Prince Charles, subsequently becoming the Princess of Wales and, after that, one of the most influential and controversial figures in the royal family.3 And while there was no shortage of events about which to be concerned or that would call for prayers of peace in 1981, there would come to be, some 10

Evaluate the advantages and disadvantages of technological change for Essay

Evaluate the advantages and disadvantages of technological change for business - Essay Example The advantages of modern technology like time and money savings are traditional reasons for business entities as they make decisions in implementing new technology in the workplace (Jones, 2011). The nature of capitalism in the economy where there is a need to maximize profit would generally motivates business entities towards that direction (Brigham, & Ehrhardt, 2010; Khan & Jain, 2007). It is not hard to see the savings in money and resources accomplished by automating some part of the business operations. The market is also a product of innovation and people or customers would always go for those advertised benefit of new products arising from new technology. These business decisions are however not without negative consequences. Every employee would get replaced by machines as a result of changing technology but this could actually be adding to the rising levels of unemployment. This may be partly the dilemma that has actually affected the United States and the United Kingdom. To have this kind of unemployment level of above 5% when these countries are supposed to be ahead in economic development may be partly explained by the conflict by the need for companies to be profitable or having more revenues than costs which can actually be done by controlling the cost of labor. However the unemployment problem may actually be a greater problem in terms of consequences of the business decisions to go for more profit and more wealth for stockholders (Correia, et al 2007; Van Horne & Wachowicz, 2008). Who will buy the products produced by these companies if people who will consume them ultimately have no purchasing power because of lack of employment to provide them means like income to empower them? This is therefore a case of profit maximization that could be creating a greater social problem. Not all the technology that may promise to reduce cost will be beneficial to business in the long-run. Will

The role of testimonial advertising in Fmcg sector

The role of testimonial advertising in Fmcg sector In todays intensely competitive, rapidly changing and highly complex environment characterize by diminishing customer loyalty, the need to be market -focused and customer centric is more critical and is gaining importance than any other time in past. Testimonial advertising is usually very effective and is frequently used. It is basically a promotional  method  in which one or more  testimonials  from satisfied  customers  are used. The satisfied customers may be well know or famous personality or may be a common customer. The statement of men and women who are well and favourably known in society tend to influence others in the community to buy a particular product or article which others have used successfully. Hence, the main purpose of the study is to understand the effect of this type of adverstising on FMCG industry. 1.3 SIGNIFICANCE OF STUDY The study will help to understand the impact and the importance of testimonial advertising as a marketing tool in FMCG sector. CHAPTER 2 LITERATURE REVIEW 2.1 What is Advertising Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It is the business which draws the attention of public to goods and services. The product name is generally included in advertising. It also explains how that product could prove to be beneficial to the consumer. Advertising helps in persuading a target market to purchase or to consume a particular brand. It serves to communicate an idea to a large number of people. It attempts to convince a group a people to take some certain action. It is a type of communication who aims at informing potential customers about products and services. Commercial advertisers main aim is to increase the consumption of their  products and/or services. This can be done through branding. Branding includes the repetition of an image or product name in an effort to associate related qualities with the brand. Non-commercial advertisers spend money to advertise items other than a consumer product or service. These non commercial advertisers may include political parties, interest groups, religious organizations and governmental agencies.   With the rise of mass production , modern advertising came into existence. Mass media  can be defined as any media meant to reach a mass amount of people. To deliver the different and various types of messages, different types of media can be used. Traditional media such as newspapers, magazines, television, radio, outdoor; or  new media  like a websites and text messages can be used. 2.2 Advertising and its various modes Advertising is one of the important aspects which need to be considered in business. Advertising decides how much a product or service will be successful. Different mediums can be used for advertising purposes. Advertising promotes the product and services of a company and drive its sales. It also builds brand identity and also communicates changes of new product /services to the customers. Advertising has become an essential element. The reasons for advertising are ; New product introduced Sales increases Change in product line. Brand builing. There are various media which can be used for advertising based on the several reasons. Several b ranches of advertising can be made based on these criterias. The various categories or types of advertising are mentioned below: 2.2.1 Print Advertising The print advertising includes newspapers, magazines, brochures, fliers etc. The print media have always been a famous and popular way of advertising. It is the most convenient and the most commonly used way of advertising. Depending upon the area occupied by the advertisement and also the position of the advertisement like front page/ middle page etc, these newspapers and magazines sell the advertising space. It is also affected by the readership of the publications. Like for example the cost of giving an advertisement in a new and comparatively less popular newspaper will be less than the one which is more popular and has more readerships. The type of supplement also affects the price of the print ads. The advertisement in the glossy supplement costs much higher than normal paper. The problem of ads in newspapers and magazines is that they can only attract the readers eyes. It is not visible to a person who is not a reader. This problem can be solved by considering several factors: Use right-hand pages for newspaper adverts. The colour also plays an important role. The layout and the text are also very important parts of newspaper adverts. The layout may take the readers look at the main information, and the text is just to inform interested people. Print advertising is equally effective in creating an impact on the masses. But another problem that can arise is that it can address only the educated people. Even though there is a large section of people who indulge in reading newspapers or even simply browsing through the headlines and in the mean time they will take a look at the advertisement which will serve the purpose indeed.   2.2.2 Outdoor Advertising Another popular way of advertising is outdoor ads. It uses several different tools and techniques to attract the customers outdoor. The various types of outdoor advertising can be billboards, kiosks and several events organised by a company. The billboard advertising is the popular of all and grabs the maximum attention of the passers by. The kiosks promote the companys products. The companys can organize various events for publicising their product. 2.2.3 Broadcast advertising Broadcast advertising includes television, radio and the internet. Anything that can be broadcasted using digital means to a large mass comes under broadcast advertising. It is a very popular advertising medium. Television advertising has been popular since the time television came into existence. The duration and the time of the ads decides the cost of the ads. It helps when you want to give a very detailed information of the product. They have proved to have more stonger impact as compared to the others. The radio lost its importance to the new age media but it still remains the choice of the small sc ale advertisers. 2.2.4 Celebrity advertising The most effective way of influencing people is celebrity advertising Although a larger part of the audience has got immune to the varied claims made in a majority of advertisements, there is still a large part of costomers that still relies upon celebrities for advertising their products. 2.2.5 Public Service Advertising The advertising for social cause is called public service advertising. Public service advertising is a technique that uses ads to effectively communicate to the general public and make them aware about matters like illiteracy, poverty, AIDS, energy conservation deforestation etc. 2.3 Importance of advertising The main aim of any business is to maximize its sales resulting into a lot of revenue and profits for the company. Advertising helps in increasing the sales of any business. The second importance is that the product of a specific brand ends up becoming a household name. For example Coke or coca-cola is a house hold brand name. Same is the case of Pepsi. Such popular brand names have huge customer base that is loyal to the brand and continues to purchase the product for a prolonged time period. The craving to purchase and own a particular commodity only arises if people are aware about its existence. This can only happen if the product is advertised properly. 2.3.1 Importance of advertising in marketing Advertising helps in gaining a good loyal customer base. It not only markets the brand but also conveys the financial details about the brand to the customer. The details of pricing often tend to generate an interest in a persons mind. Discount offers often prove to be successful in advertising. Offers like buy 1 get 1 free prove to be quite instrumental for clearance sales etc and result into a spurt of sales. Hence, advertising plays a quite comprehensive role in marketing policies. 2.3.2 Importance of advertising in business Advertising not only just optimizes sales and product promotion but also creates goodwill of the specific brand which is an important asset. A very well known brand not only creates a good customer base but also a good ground to introduce new products under the same banner. The probability of people to buy the new product out of curiosity is very high. Once a good reputation is gained, it helps the business throughout the life time. The effect of one cause leads to the other. Advertising leads to awareness. When people are aware of the product they tend to pay attention to its newer advertisements and the probability that the person will buy the product will increase. Hence, we can say that advertising helps business gain loyal customers as well as a good platform in the entire market.   2.4 IMC Integrated Marketing Communications  (IMC) coordinates and integrates all marketing tools like avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Marketing efforts incorporate marketing mix. The marketing mix consists of the four Ps of marketing viz product, place, price, promotion. Promotion activities can be done in a variety of ways like sales promotion, personal selling activities etc. It also includes internet marketing, direct marketing, database marketing and public relations. There are various levels of integration such as the horizontal, vertical, external, internal and data integration. They all help to strengthen integrated communications. Horizontal Integration occurs across the marketing mix and across business functions. On the other hand, External Integration,, requires external partners such as advertising and PR agencies to work closely together to deliver a single solution. Integrated marketing communications includes online and offline marketing channels. By online marketing channels we mean e-marketing campaigns, programs, podcast, internet radio, internet tv etc. Whereas, billboards, television traditional radio mail order, traditional print etc come under offline marketing channels. IMC is a data driven approach whose main focus is to identify consumer insights and to develop a strategy with the right combination of channels to build a strong brand consumer relationship 2.4.1 Importance of IMC IMC requires a lot of efforts to ultimately deliver many benefits. It saves money, boosts the profits and sales of the company and creates a competitive advantage. It improves communications with the customer and helps them to move through the different stages of the buying process. This Relationship Marketing creates a strong bond of loyalty with the customers and helps in protecting them from inevitable competition. Retaining a customer for life proves to be a powerful competitive advantage. Because of its increased effectiveness, IMC helps in increasing profits.   IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC helps in eliminating duplication in graphics and photography, which can be used in advertising, exhibitions and sales literature and thus saves money. 2.5 Testimonial advertising Testimonial advertising can be defined as a promotional  method  in which one or more  testimonials  from satisfied  customers  are used. It is a very effective form of advertising. It involves statement of men and women who are well and favourably known in the society to influence other people to buy the particular product. This is usually done by speaking good and favourable things about the product to prove the handiness of the product in use. It can be done through any form of media like print, radio, television etc. However television proves to be most successful because it involves both audio and visual components. Seeing the person use the product makes us believe more than just reading or hearing about it. Very big companies use this type of advertising as a promotional method to increase their customer base and also their profits. A few examples to testimonial advertising which proved to be very successful in the recent past are- The lalitaji campaign used by Hindustan UniLiver, or the repositioning of lifebuoy, or the media strategy used by HLL for close-up, or the brand management strategy used by dabur for vatika, or horlicks by gsk, or the desh ka namak campaign for tata salt by HLL. 2.6 Importance of customer testimonials To achieve desired behavioural response, marketers use influential marketing methods like the word of mouth communications etc. Customer reviews and testimonials prove to be very powerful when it comes to advertising and especially in case of FMCG sector. They offer a sense of security in the minds of new customers and build credibility. The most challenging task is to get your customers provide you the review which you are expecting. A good review by the customer or a good testimonial is beneficial to the customer in many ways. 2.7 FMCG industry Fast Moving Consumer Goods (FMCG) goods are also known as consumer packaged goods. They range from soaps , detergents, household stuffs, accessories etc. The items are usually the ones which come in handy in regular basis.the consumption of these products is very high and is still increasing day by day. 2.7.1 What is FMCG FMCG products usually have a high turnover ratio. They are low to medium range products. It mainly deals with the marketing and distribution of consumer goods. They are required by the consumer on daily basis and hence leads to high sales. 2.7.2 Common FMCG products Some common FMCG product categories include food, glassware, paper , pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. And also soaps, shampoos, cells etc. 2.7.3 Major companies in FMCG Hindustan Unilever Ltd ITC Dabur India Nestle India Cadbury India Procter and gamble Marico Industries Britannia CHAPTER 3 DATA COLLECTION This report will be totally focusing on the FMCG companies preferences towards testimonial advertising and the effect and influence of testimonial advertising on the FMCG sector. As the advertising techniques are used for the marketing of the product so the research will be done in the area of marketing. 3.1 Data sources One of the major challenges in any research is the data collection. It is not only important to collect data but also to know how to use it. There can be two types of data which can be used in any survey Primary data Secondary data Primary data is the information collected from original sources for the first time. Primary data is usually specific, relevant and is current. Its main disadvantage is its high cost and the amout of time takes. Secondary data is information that already exits which was collected by somebody for other purposes and is now available to the researcher as a secondary source of information. It gives an overview of the market. Secondary data does not take as much time as primary data and involves less cost. Secondary data is usually collected from the documents like published articles and the Internet. But internet lacks reliability. For this report I have taken secondary data sources as a data collection method. 3.1.1 Secondary Data Sources A) Literature Review To understand the general concept of advertising and how testimonial advertising is used in FMCG sector B) Internet: to gather information regarding various types of companies in FMCG Sector. C) Newspaper: it is a good medium for disseminating information to millions of people. In Newspapers, one can see the advertisement of various FMCG products. CHAPTER 4 ANALYSIS 4.1 SWOT analysis The SWOT-model ( strengths, weaknesses, opportunity, threats) gives the internal strength and weaknesses of the company It also reflects the external factors from the market . The SWOT analysis can be described as follows 4.1.1 Strengths Well known brands are present in FMCG sector. Distribution network is good Operational costs are low. 4.1.2 Weaknesses Scope of investing in technology is low. Duplication of products of well established brands. Export levels are low. 4.1.3 Opportunities High consumer goods spending Untapped market (rural). Domestic market is very large. Purchasing power of consumer is increasing. 4.1.4 Threats Import restrictions mite be removed from domestic brands 4.2 Case study 4.2.1 Lalitaji Hindustan unilever launched lalitaji in the year a 1959. She was used for the endorsement of surf. Soon after the launch of lalitaji, surf became a synonym of detergents and powders. It remained the largest selling detergent powder for long time. Then came the launch of Nirma by Karsanbhai patel. To respond to the low priced nirma, they came up with a memorable advertising strategy. It featured a middle class housewife Kavita Choudhary.soon the lalitaji could ne identified by the people even on the streets. Overnight it gained importance. She could be seen in almost every role. Like a daughter, wife, neighbour, daughter in-law, mother. It taught us the difference between sasti cheez ans asli cheez. HLLs main target was the middle class housewives. Lalitaji clearly portrayed a strong headed and strong willed character. An ironic twist occurred and soon the common lalitaji became larger than the brand itself. But later in 1980s Nirma also launced a similar figure called deepika ji. HLL later launced surf ultra with lalitaji. And then the famous ad dhoondh te reh jaoge came in the picture. Later in the 1990s HLL was backed by surf excel. The lalitaji was now a working modern women. May be a lawyer, journalist, or a business women. What was retained was her spotless white garb.the inevitable stains was reassured by those who looked at her shopping bag surf excel hai na. Lalitaji was gone but the brand clicked the segment et again. The campaign reflected the changing role of Indian women. Surf hence became generic and many people refer to detergent as surf. C:UserssonyDesktoplalitaji_surf ad.JPG Chapter 5 Conclusion 5.1 The future of FMCG FMCG is expected to grow to Rs 400,000-crore industry by 2020. The consumption pattern of people has evolved rapidly in the past few years. The consumers are curious to experience what they have not experienced till now. The quest for the new still continues. The needs are soon getting replaced by the wants. The FMCG sector witnessed robust year-on-year growth of approximately 11 per cent in the last decade, almost tripling in size from Rs 47,000 crore in 2000-01 to Rs 130,000 crore now. 5.2 Conclusion Since the FMCG sector is expected to grow several folds in the coming years, advertising in this sector will prove to be fruitful for any company. Sales are the lifeblood of any business. Without sales there would be no business. Therefore it is very important that if a business wants to succeed, it should have good sales. Advertising helps in increasing the sales of any product. Since testimonial advertising influences the people to a great extent and leaves an everlasting impression in the minds of the customer, it can prove to be a powerful tool for advertising. It is important to study the consumer behaviour and their choices especially in FMCG industry because there are several brands as options for the customer. Since the financial risk is very low in this segment the consumers do not mind switching from one brand to the other. Hence it is very important for the marketer to know the ways of marketing and advertising its products properly. Since, advertising forms such an important aspect of marketing, its study and understanding is very important. Testimonial advertising have also helped in contributing to the improvements of the advertising strategies to a great extent.

Monster Essay -- Biography, Kody Scott

Kody Scott, also known as â€Å"Monster† for his viciousness in beating of a man and further crimes, forms a realistic and brutal picture of gang violence in America. Throughout his story, Scott views his gang participation as the only viable means of survival. Killing is done through the necessity to promote oneself in order to become an O.G., or Original Gangster, the pinnacle of gang member status and achievement. The urge to become an O.G. seems to be paramount in Scott's eyes, and he outlines his plan: first he must build his reputation, then his influence as part of his set, and finally as a â€Å"promoter† of the Crips (Shakur, 1993, pp. 14-15). By age eleven Scott's sole desire is to become a gang member of his local set, the Eight Trays. He disregards education, at one point stating how he paid no attention to his middle school teacher, focusing only on the streets and his â€Å"homeboys† as source of lifestyle and adventure (Shakur, 1993, pp. 3-4). He c learly reaches his goal, putting the entirety of his mental and physical being into being a gangster, even though it leads him to a life wreaked by violence and prison sentences. While many factors can be reported to showcase the reasons why an individual would be led to such violence, ethology remains the single most accurate theory in explaining the many facets of gang violence by showing the parallels between animal behavior and the lifestyle of gang members. Ethology also attempts to explain the violence exhibited by humans as corresponding to violence displayed by animals. For predatory animals, violence is necessary for survival and adaptation to the surroundings is vital. Genetically humans are closest to chimpanzees, which â€Å"routinely engage in murder, assassination, rape, raid... ...suit of a promoted street war and personal achievements of status and further violence. Kody Scott's tale of the street war in Los Angeles in which he witnessed and played a dramatic part in is punctuated by the reasons behind his deviant behavior and adherence to a lifestyle focused on violence. By studying the behavioral patterns of animals in ethology, the traits of predatory animals which must fight and guard in order to stay alive is the same intensity of the battle to survive in the case of Monster's reality. Each of Monster's action's proved to be founded in the culture he was born into along with his personal desire to see his acts of violence glorified. Without the drive to commit himself to a rational lifestyle, Kody is swept into the maelstrom of gang-banging, all of its twisted faculties accepted due to an equally twisted and antisocial personality.